Pollen forecasts
If you are looking to target audiences affected by pollen, our pages receive 60% of all pollen related search traffic.
11% of UK adults suffer from severe hay fever, preventing them from working on certain days.
The Met Office receives 60% of all pollen related search traffic.
Available on desktop and app.
Quantcast data shows that the Met Office audience for our Pollen content hub have an affinity with health websites and have a higher affinity with the following hobbies and activities.